January 23, 2023
When COVID restrictions closed the doors of bars and restaurants, off-premise alcohol sales exploded. Today, we are witnessing the rise of the DTC alcohol market. As people's tastes change, the alcohol industry is ready to adapt and introduce new products. One thing remains the same: alcohol producers who catch trends early will continue to reap huge profits.
Here's a list of the top six trends in the alcohol industry worth keeping an eye on:
1. Non-alcoholic beverages are becoming more mainstream
2. Mix-Ins And Enhancements are shaking up the market
3. Alcohol brands diversify
4. Canned cocktails offer consumers an alternative from Hard Seltzer.
5. DTC alcohol sales are growing significantly
6. Environmentally friendly packaging offers benefits to producers and consumer
Source: Exploding Topics
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