---

The wine and spirits sector is exploring new ways to reduce its environmental footprint by moving away from the traditionally dominant glass. 

Alternatives such as cardboard, recycled plastic or even paper packaging are being proposed by companies such as Mandatory Spirits Co and Absolut Vodka. These initiatives aim to meet the changing expectations of consumers, particularly younger generations such as millennials and Generation Z, who place a high premium on the sustainability, practicality and portability of packaging, while retaining a focus on product quality and design.

However, while these alternatives offer benefits in terms of carbon reduction and practicality, they still need to overcome branding challenges to be fully embraced by consumers. Brands such as Mandatory Spirits Co and Absolut Vodka are working hard to convince consumers through innovative marketing campaigns and product trials, highlighting the environmental benefits of their alternative packaging while maintaining an image of quality for their products.

If you're interested in producing spirits, you can trust the experts at Newmapak to help you.

Source: Beverage Daily