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The vast potential of the mezcal category and the growing diversity of tequila make the agave sector an exciting one to follow.

Tequila and Mezcal

Earlier this year, the tequila category made headlines. The agave-based spirit surpassed American whiskey to become the second most valuable spirit in the United States. In addition, the IWSR Drinks Market Analysis predicts that tequila will overtake vodka to take the top spot by the end of 2023, driven by demand for premium products.

Consumers are clearly attracted to Tequila. That's why the Global Spirits Masters competitions brought a panel of experts to London restaurant and bar Bantof to put Tequila and its cousin Mezcal to the test.

Whatever the spirits you plan to produce or even improve an existing production line, you can rely on the experts at Newmapak.

 

Source: The Spirits Business